Guides · Founder Finance Series

Dilution across rounds, with the math

How much of the company founders typically sell at each stage, and how to model where you end up.

By Rubicon Research · 6 min read

Every round sells part of the company. Dilution is not bad by itself, since a smaller share of a more valuable company can be worth much more. But founders should know what each round costs and model the path ahead.

Typical dilution by stage

StageMedian dilutionSource
SeedAbout 18%Carta, US software (2026)1
Series ATypically around 20%Carta (2025)2
Series B12–13%Carta, US software (2026)1
Series CAbout 9%Carta, US software (2026)1

How it compounds

Dilution multiplies. If founders own 100% before seed and sell the median at each stage above, they keep roughly 82% after seed, about 66% after Series A, about 58% after Series B and about 52% after Series C, before any option pool. Illustrative; real outcomes vary widely.

What else dilutes

  • The option pool, especially when it is expanded in the pre-money valuation. See our cap table guide.
  • SAFEs and notes converting at the priced round. See our SAFE guide.
  • Bridge rounds between priced rounds. See our bridge round guide.

What to have ready

  • A pro forma cap table for the next round at several valuations and round sizes.
  • The fully diluted share count, including every instrument that converts.